A Digital Growth Proposal  by Saan Agency · 2026

Growth for a pharma brand that sells offline.

Most of your catalogue legally can't be sold through ads in India. So we don't sell pills online — we build brand trust, a distributor & franchise lead pipeline, and fully compliant content across Instagram, Facebook, LinkedIn, SEO and Google.

3 platforms  Instagram · Facebook · LinkedIn
SEO + Blogs  Doctor-reviewed, YMYL-grade
AI + Live  Reels at scale, compliant
100% compliant  DMRA · Meta · Google

~80% of your product range can't legally be advertised to the public in India.

Prescription drugs — tablets, injectables, eye drops, respules, inhalers — can't be promoted as products on Meta or Google here. Anyone promising you "sales from Facebook" on those will get your ad account banned. Our entire strategy is built around what is allowed — and there's a lot we can do.

The engagement

A complete digital engine — strategy, not just posts.

Five things working together every month. You're paying for a system that builds your brand and protects your licenses, measured and reported throughout.

01

Social Media Management

Instagram, Facebook & LinkedIn — content creation, scheduling, community management and monthly reporting, built around disease-awareness and brand trust where products can't be sold directly.

  • Content calendar
  • Reels & graphics
  • Community mgmt
  • Reporting
02

SEO & Blogs

Technical + on-page SEO and doctor-reviewed blogs that meet Google's strict YMYL standards — built to rank for franchise leads, your brand, and health-awareness searches.

  • Technical SEO
  • Doctor-reviewed blogs
  • Local / GBP
  • AI-search ready
03

Paid Ads & Lead-Gen

Compliant campaigns for your OTC line and — the big one — distributor & franchise lead generation. Management fee only; ad budget is paid directly to the platforms.

  • Franchise leads
  • OTC campaigns
  • WhatsApp / forms
  • Lead tracking
04

AI + Live Content Production

High-volume reels produced with AI for speed and scale — clearly labelled and fully compliant — plus premium live shoots reserved for flagship campaigns.

  • AI reels at scale
  • Product visuals
  • Disclosure-compliant
  • Quarterly shoot
05

Compliance — the layer most agencies skip

Every post, blog and ad is checked against the Drugs & Magic Remedies Act, ASCI, UCPMP and the Meta / Google healthcare ad policies. This isn't overhead — it's insurance against your account getting banned and your products flagged.

  • DMRA
  • ASCI
  • UCPMP
  • Meta policy
  • Google policy
  • AI disclosure
Know before you spend

What we can & can't advertise — by product.

Tap the filters. Your catalogue splits cleanly into what we can run paid campaigns on, and what stays as awareness-only content. We work this out before a single rupee of ad spend.

💊Awareness only

Tablets & Capsules

Prescription drugs — no product ads. Brand & education only.

🧪Awareness only

Syrups & Drops

Rx category. Disease-awareness content, not "buy now".

💉Awareness only

Injectables

Strictly Rx. Corporate & HCP-facing content only.

👁️Awareness only

Eye / Ear Drops

Prescription. Educational framing, no claims.

🌬️Awareness only

Inhaler & Respules

Rx respiratory. Awareness & condition education.

🧴Awareness only

Ointments

Mostly Rx — content stays educational.

🛡️Can advertise

Condoms

Allowed 18+, framed on protection & health — not pleasure.

🧫Can advertise

Pregnancy Test

Reproductive-health product. 18+ targeting, factual.

💪Can advertise

Protein Granules

Supplement. Factual claims only — no cure / before-after.

Can advertise

ORS & Glucose

OTC. Hydration & wellness messaging, fully runnable.

🧼Can advertise

Face Wash

Consumer care. Standard product campaigns allowed.

💆Can advertise

Pain & Hair Oil

Consumer line. Lifestyle & benefit-led, no medical claims.

Can advertise — paid campaigns & product content Awareness only — brand, education, never product-promotion
Why this approach

The numbers behind the strategy.

0%

of your catalogue can't be sold via ads — so we grow you a different way.

0x

more organic traffic for health content with proper doctor attribution.

0%

of health searches now show AI overviews — we optimise to be cited in them.

0

typical cost of a single ad shoot — we deliver a full engine for months at that.

Where leads actually come from

You sell offline — so "leads" means partners, not online pill sales.

For a manufacturer, the real pipeline is distributors, franchise partners and stockists — none of it blocked by drug-ad rules. Here's how we rank it.

01

Distributor & Franchise

PCD franchise, distributorship and stockist enquiries via Google search + lead forms. For a manufacturer, this is usually the single highest-ROI channel.

HIGHEST VALUE
02

Brand & Awareness

People who see the brand offline or on social then search it — captured by SEO and a credible presence, building trust with doctors and patients.

TRUST & RECALL
03

OTC Consumer

Direct enquiries on the allowed products — condoms, protein, ORS, face wash — through WhatsApp, forms and "where to buy" pages.

DIRECT DEMAND
Investment

Three ways to work together.

Management fees below. A one-time setup covers onboarding & the compliance audit. Ad budget is always separate and paid directly to Meta / Google. Tap a plan to see your investment.

Foundation
₹70,000/mo
A solid, compliant presence to get the brand live and consistent.

  • 3 platforms, 12–15 posts + 4–6 AI reels / month
  • Basic SEO + Google Business Profile
  • Compliance-safe content
  • Monthly performance report
Authority
₹1,75,000/mo
Maximum reach & production value for a category-leading brand.

  • Everything in Growth, plus:
  • Quarterly live production shoot
  • Influencer / HCP outreach
  • Dedicated landing pages + CRM nurturing
  • Weekly reporting & strategy calls
Your first month
₹1,60,000 setup + month 1
Then, every month
₹1,10,000 / month
+ Ad budget (your spend, paid directly to the platforms). We suggest starting at ₹50,000–1,00,000 / month. Quarterly live shoot available as a ₹60,000–1,00,000 add-on.
Setup: ₹50,000 one-time Commitment: 3-month minimum, then rolling Billing: monthly, in advance Ad spend: separate, paid to platforms
Straight answers

Questions you're probably asking.

Can you run ads to sell our medicines?

+

Not as product ads. Prescription medicines legally can't be advertised to the public in India, and Meta and Google both block prescription-drug promotion here. What we do instead is build awareness and trust so doctors and patients recognise the brand at the pharmacy counter — and run real campaigns on your OTC and franchise opportunities.

Other pharma brands run ads — why can't we?

+

Look closely and they're almost always advertising their OTC line — supplements, sanitisers, ORS, sexual-wellness — not their prescription drugs, or they're running pure awareness content. We do exactly the same: push hard on what's allowed, keep the prescription range to compliant awareness.

Will our ad account get banned?

+

Health is the most scrutinised ad category and reviews are automated, so even compliant ads sometimes get wrongly rejected. We manage that by writing compliant copy from day one, keeping disease claims off landing pages, labelling AI content, and running a proper appeals process. That risk-management is part of what you're paying for.

If we can't sell online, how do we get leads?

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Three ways, none blocked by drug rules: distributor & PCD/franchise enquiries through search and lead forms (usually the biggest growth lever), retailer/chemist outreach, and consumer enquiries on the OTC products via WhatsApp and forms. Leads here mean partners and stockists, not online medicine sales.

Is AI-generated content allowed?

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Yes — Meta and other platforms now require AI-generated visuals to carry an "AI-generated" label, which we apply. It lets us produce high-volume, high-quality reels affordably and stay fully transparent. We never fabricate fake doctors or testimonials; real authority comes from a named medical reviewer.

What exactly are we paying for?

+

Brand recall in a trust-driven industry, a steady distributor/franchise lead pipeline, doctor-reviewed content that won't put your licenses at risk, and measurable reach and enquiries — reported every month. You're buying strategy and protection, not 30 random posts.